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A Rolex Day-Date 40 will hold its value over time. Buying a Rolex Day-Date 40 is a pursuit you don't need to think twice about. You can leverage it to wear it every day while keeping its value for the future. On the other hand, buying a Rolex watch isn't a decision that should be taken lightly.While it's true that the Rolex Day-Date will hold its value long-term, there is a considerable advantage when purchasing used watches rather than new ones. Much like buying a brand-new car, most Day-Date watches will depreciate almost immediately.![]() |